The Future Of You Is Self-branding. In today’s world, self-branding matters more than any other form of talent. We are all individuals, but unless we are also a brand, our individuality will be invisible. Being a brand means showcasing that which makes you special, in a way that is distinctive (recognizable), predictable (consistent), and meaningful (it allows others to understand what you do and why).
Whether you are self-employed or employed by others, whether you work in a big business or own a small business, your career success depends on your ability to offer something new: new solutions for existing problems; new services and products; new ideas; etc. Everything that isn’t new is old, and if you are doing old you are stuck in the past. In this ensuing resurgent age of entrepreneurship, the future of you is new, and your value depends on your ability to do things differently.
For many professionals like yourself, you’ve been thinking about “How can I be different?”, “How can I be authentic?”, ”How can I brand ME?”.
The Future Of You Is About Self-Branding And Entrepreneurship. It is about adding value to society by disrupting it and improving the order of things: it is turning the present into the past by creating a better future for you, your family and others. YOU CAN DO IT! BE DIFFERENT!!
Steven K Burgess
Author | Business Consultant | Entrepreneur | Speaker | Trainer